Our LED Volume at Litewave Studios runs in-camera visual effects for film and brand work — real-time virtual sets, camera tracking, and on-set compositing. Built and operated for in-camera work since 2022, partnering with Litewave Media.
In-camera VFX captures visual effects live on set — saving post-production time, giving directors real-time visual feedback, and making the digital world part of the actor’s performance instead of green-screen estimation.
192 panels of high-resolution LED at Litewave Studios in St. Petersburg, Florida. VIVE Mars camera tracking, real-time Unreal Engine media, gen-locked workflow. Actors perform inside the digital environment, not in front of green.
Full-service production support: virtual art department (VAD), pre-light, on-set operation, and post-shoot deliverables.
Our capabilities include:
We design and build custom virtual sets tailored to your specific needs, enabling the creation of diverse environments without the limitations of physical locations.
Our advanced camera tracking systems ensure precise alignment of virtual and real elements, maintaining consistency and realism in every shot.
We specialize in real-time compositing, allowing us to blend live-action footage with computer-generated imagery (CGI) seamlessly. This process enhances the visual impact and coherence of your film.
Tell us about your project. Contact us. We respond within one business day.
LIVE EVENT
A 320-foot projection-mapped treasure chest down Tampa’s Rivergate Tower for New Year’s Eve 2019. Featured on Good Morning America the next morning. The City invited Pixel Rain back for 2020; COVID cancelled the follow-up.
City of Tampa · Tampa Downtown Partnership · Pixel Rain Digital (production)
PERMANENT INSTALLATION
Five permanent interactive installations in Dollar General’s Hall of Values lobby exhibit — touchscreen projection map of the US store network, an interactive recipe book maker, a touchscreen quiz, and multimedia video interactives covering brand history and values. Built with Creative Arts Unlimited.
Dollar General Corporation · Creative Arts Unlimited · Pixel Rain Digital (software design, build, integration)
BRAND ACTIVATION
Bespoke projection-mapped multi-tier wedding cake. Custom content per tier; the cake itself became the screen. A unique craft project for the Wagner family.
Magnolia Pictures · Wagner family · Pixel Rain Digital (content + projection mapping)
PERMANENT INSTALLATION
Multi-piece, multi-year relationship with The Salvador Dalí Museum in St. Petersburg. Cloud Room (4-wall immersive). AR Portal. Spiral-staircase carousel. Magritte & Dalí façade activation. Annual Sueños De Dalí. Ongoing technology advisor.
The Salvador Dalí Museum · Pixel Rain Digital (design, build, ongoing advisor)
LIVE EVENT
Projection-mapped façade animation across the Saks Fifth Avenue flagship in Manhattan during the holiday season. Pixel Rain provided the projection content; Integrated Visions activated on-site.
Saks Fifth Avenue · Integrated Visions · Pixel Rain Digital (projection content)
PERMANENT INSTALLATION
A 1,000-square-foot walk-in recreation of the 2014 Skydome sinkhole at the National Corvette Museum. Six short-throw projectors, sculpted foam-and-paint cave walls. Built in Florida with Creative Arts Unlimited (Pinellas Park).
National Corvette Museum · Creative Arts Unlimited · Pixel Rain Digital (projection mapping, show control)
1,000 SQ FT · 6 PROJECTORS · 2016 OPEN
LIVE EVENT
Projection-mapped activation for the Firestone Grand Prix of St. Petersburg — the IndyCar Series championship season opener. Multi-year engagement through The Dalí Museum.
IndyCar / Verizon IndyCar Series · The Salvador Dalí Museum · Pixel Rain Digital (projection + content)
2 GP · ST. PETE TAMPA BAY · IndyCar OPENER
PERMANENT INSTALLATION
A 3D projection-mapped mural inside Tampa’s 81Bay Brewing — a static painted wall by St. Petersburg artist Sebastian Coolidge brought to life via a real-time Unity backend. Likely one of the first projection-mapped murals to use a real-time game engine.
A 3D projection-mapped mural inside Tampa’s 81Bay Brewing — a static painted wall by St. Petersburg artist Sebastian Coolidge brought to life via a real-time Unity backend. Likely one of the first projection-mapped murals to use a real-time game engine.
LIVE EVENT
A stage-front interactive Magic 8-Ball sphere — tablet passed around the crowd to roll the answer in real-time on stage. One of Pixel Rain’s earliest installations, built for Tampa’s flagship film festival.
Gasparilla International Film Festival · Pixel Rain Digital
LIVE EVENT
Pixel Rain created the content for the projection-mapped backdrop at The One Club’s Creative Week, the advertising and design industry’s flagship gathering in New York.
The One Club for Creativity · Integrated Visions (on-site activation) · Pixel Rain Digital (content)
LIVE EVENT
Pixel Rain produced the Yankees Media Day video shoot at George M. Steinbrenner Field — projection-mapped backdrops and Yankees logos reimagined in neon and marquee styling. Content went to YES Network broadcasts and in-stadium at-bat graphics.
New York Yankees · YES Network / Fox · Pixel Rain Digital (full creative)
BRAND ACTIVATION
Pixel Rain handled production for Mercedes-Benz’s experiential culinary series with Alicia Keys, across multiple editions. Engine Shop and Czarnowski are publicly credited as agency partners.
Mercedes-Benz USA · Engine Shop · Czarnowski · Pixel Rain Digital
LIVE EVENT
A six-sided immersive room that brought live 360° travel to children who couldn’t leave the hospital. Software and space, Four Cannes Lions.
Expedia · 180LA · All360 Media · Pixel Rain Digital · St. Jude
4 CANNES LIONS · 6 SIDED ROOM · 2 WEEKS
BRAND ACTIVATION
A 15-foot 360° projection cube. Pixel Rain self-activated both NYC installations (Grand Central + Brooklyn) and shipped cube units to Denver, Mexico City, Shanghai, and Seoul with on-site support. Built once, deployed across six markets.
The Macallan · M Booth · Pixel Rain Digital (production partner)
15 FT CUBE · 5 CITIES · 4D EXPERIENCE
PERMANENT INSTALLATION
Three interactive installations inside The Dive — Frost Science’s 7,000-square-foot immersive aquatic gallery — including a six-screen 4K walkthrough built with Emmy Award–winning underwater cinematographer Frazier Nivens.
Frazier Nivens (Ocean Imaging) · Frost Science Museum
3 INSTALLATIONS · 6 4K SCREENS · 7,000 SQ FT GALLERY
VIRTUAL PRODUCTION
An LED Volume for in-camera virtual production in St. Petersburg, Florida — 192 panels of HoloDeck 2.6i, VIVE Mars camera tracking, real-time Unreal Engine media. Pixel Rain runs the virtual-production side.
Litewave Media · Pixel Rain Digital (virtual-production partner)
192 LED PANELS · 4K OUTPUTS · 15 MIN FROM TAMPA
