About Pixel Rain Digital

Interactive exhibits and immersive installations — concept to install.

Since 2013, Pixel Rain Digital has partnered with museums, cultural institutions, and national brands to design and build interactive environments.

Our work spans permanent exhibits, large-scale projection mapping, real-time content systems, and camera-tracked virtual production. We combine creative direction with technical engineering to ensure every installation performs reliably in the real world.

FOUNDER & DIRECTOR

Jason Lashley

Founded Pixel Rain Digital in 2013 in Tampa Bay. Twelve years building cultural-tech work for museums (Frost Science, the Dalí, the Corvette Museum, Dollar General Hall of Values), brand activations (The Macallan, Mercedes-Benz, Saks Fifth Avenue), and virtual production at the Litewave LED Volume. The studio’s work spans the full creative-tech stack — Unity, Unreal Engine, the Adobe Creative Suite, custom-built tooling where the project demands it — and every piece is designed to run every day, in the building, for years.

Operator-led studio — on the install van, at the calibration, on the calls.

How We Work

Every project begins with discovery and scope alignment — technical requirements, audience goals, environmental constraints, content workflows, and operational needs, before design begins.

From concept through engineering, fabrication, content, and on-site install, our team manages the full lifecycle of each activation. We build systems that are stable, repeatable, and maintainable — designed to operate continuously in public environments, with clear documentation and support pathways.

Recognition and awards are a byproduct of disciplined execution.

What We Do

Pixel Rain Digital specializes in creating captivating digital-driven experiences in three areas, installations, events, and film.

Interactive Installations

We design and deploy permanent and temporary interactive environments for museums, cultural institutions, and public spaces.

Our work includes LED walls, projection systems, real-time content engines, touchscreen applications, and custom exhibit software — fully integrated with architectural and AV infrastructure.

From concept through installation, we build systems engineered for reliability, scalability, and continuous operation.

Immersive Environments & Events

We create large-scale immersive environments for live events, exhibitions, and brand activations.

Services include projection mapping, LED display systems, interactive graphics, show control, and on-site technical direction.

Whether it’s a gallery, booth, or city-scale activation, we build production-ready systems designed to perform in real-world conditions.

Virtual Production and Real-time Media

We support film and broadcast productions with LED volume environments, camera tracking, and real-time rendering workflows.

Our team builds full virtual production pipelines — including Unreal Engine integration, compositing, and on-set technical supervision — enabling in-camera visual effects and hybrid physical/digital sets.

Built for creative flexibility. Engineered for technical precision.

Ready to discuss your project?

Want to see your vision brought life by our award-winning team? Contact us today to discuss your next project. Our team is excited to collaborate with you to make something magical.

Pixel Rain Digital's 320-foot projection-mapped treasure chest down the side of Tampa's Rivergate Tower for the City of Tampa's New Year's Eve 2019/2020 'New Yarrgh's Eve Booty Drop' celebration

LIVE EVENT

City of Tampa

A 320-foot projection-mapped treasure chest down Tampa’s Rivergate Tower for New Year’s Eve 2019. Featured on Good Morning America the next morning. The City invited Pixel Rain back for 2020; COVID cancelled the follow-up.

City of Tampa · Tampa Downtown Partnership · Pixel Rain Digital (production)

PERMANENT INSTALLATION

Dollar General HQ — Hall of Values

Five permanent interactive installations in Dollar General’s Hall of Values lobby exhibit — touchscreen projection map of the US store network, an interactive recipe book maker, a touchscreen quiz, and multimedia video interactives covering brand history and values. Built with Creative Arts Unlimited.

Dollar General Corporation · Creative Arts Unlimited · Pixel Rain Digital (software design, build, integration)

BRAND ACTIVATION

Magnolia Pictures — Wagner Family

Bespoke projection-mapped multi-tier wedding cake. Custom content per tier; the cake itself became the screen. A unique craft project for the Wagner family.

Magnolia Pictures · Wagner family · Pixel Rain Digital (content + projection mapping)

PERMANENT INSTALLATION

The Dalí Museum

Multi-piece, multi-year relationship with The Salvador Dalí Museum in St. Petersburg. Cloud Room (4-wall immersive). AR Portal. Spiral-staircase carousel. Magritte & Dalí façade activation. Annual Sueños De Dalí. Ongoing technology advisor.

The Salvador Dalí Museum · Pixel Rain Digital (design, build, ongoing advisor)

LIVE EVENT

Saks Fifth Avenue Holiday

Projection-mapped façade animation across the Saks Fifth Avenue flagship in Manhattan during the holiday season. Pixel Rain provided the projection content; Integrated Visions activated on-site.

Saks Fifth Avenue · Integrated Visions · Pixel Rain Digital (projection content)

PERMANENT INSTALLATION

Corvette Museum — Cave-In!

A 1,000-square-foot walk-in recreation of the 2014 Skydome sinkhole at the National Corvette Museum. Six short-throw projectors, sculpted foam-and-paint cave walls. Built in Florida with Creative Arts Unlimited (Pinellas Park).

National Corvette Museum · Creative Arts Unlimited · Pixel Rain Digital (projection mapping, show control)

1,000 SQ FT · 6 PROJECTORS · 2016 OPEN

LIVE EVENT

IndyCar — Firestone Grand Prix of St. Petersburg

Projection-mapped activation for the Firestone Grand Prix of St. Petersburg — the IndyCar Series championship season opener. Multi-year engagement through The Dalí Museum.

IndyCar / Verizon IndyCar Series · The Salvador Dalí Museum · Pixel Rain Digital (projection + content)

2 GP · ST. PETE TAMPA BAY · IndyCar OPENER

PERMANENT INSTALLATION

81Bay Brewing × Sebastian Coolidge

A 3D projection-mapped mural inside Tampa’s 81Bay Brewing — a static painted wall by St. Petersburg artist Sebastian Coolidge brought to life via a real-time Unity backend. Likely one of the first projection-mapped murals to use a real-time game engine.

A 3D projection-mapped mural inside Tampa’s 81Bay Brewing — a static painted wall by St. Petersburg artist Sebastian Coolidge brought to life via a real-time Unity backend. Likely one of the first projection-mapped murals to use a real-time game engine.

LIVE EVENT

Gasparilla International Film Festival

A stage-front interactive Magic 8-Ball sphere — tablet passed around the crowd to roll the answer in real-time on stage. One of Pixel Rain’s earliest installations, built for Tampa’s flagship film festival.

Gasparilla International Film Festival · Pixel Rain Digital

LIVE EVENT

The One Club — Creative Week

Pixel Rain created the content for the projection-mapped backdrop at The One Club’s Creative Week, the advertising and design industry’s flagship gathering in New York.

The One Club for Creativity · Integrated Visions (on-site activation) · Pixel Rain Digital (content)

LIVE EVENT

New York Yankees — Media Day

Pixel Rain produced the Yankees Media Day video shoot at George M. Steinbrenner Field — projection-mapped backdrops and Yankees logos reimagined in neon and marquee styling. Content went to YES Network broadcasts and in-stadium at-bat graphics.

New York Yankees · YES Network / Fox · Pixel Rain Digital (full creative)

BRAND ACTIVATION

Mercedes-Benz "The Table"

Pixel Rain handled production for Mercedes-Benz’s experiential culinary series with Alicia Keys, across multiple editions. Engine Shop and Czarnowski are publicly credited as agency partners.

Mercedes-Benz USA · Engine Shop · Czarnowski · Pixel Rain Digital

Dream Adventures immersive room at St Jude

LIVE EVENT

Dream Adventures — Expedia × St. Jude

A six-sided immersive room that brought live 360° travel to children who couldn’t leave the hospital. Software and space, Four Cannes Lions.

Expedia · 180LA · All360 Media · Pixel Rain Digital · St. Jude

4 CANNES LIONS · 6 SIDED ROOM · 2 WEEKS

BRAND ACTIVATION

The Macallan Distillery Experience

A 15-foot 360° projection cube. Pixel Rain self-activated both NYC installations (Grand Central + Brooklyn) and shipped cube units to Denver, Mexico City, Shanghai, and Seoul with on-site support. Built once, deployed across six markets.

The Macallan · M Booth · Pixel Rain Digital (production partner)

15 FT CUBE · 5 CITIES · 4D EXPERIENCE

The Dive at Frost Science Museum

PERMANENT INSTALLATION

Frost Science Museum — The Dive

Three interactive installations inside The Dive — Frost Science’s 7,000-square-foot immersive aquatic gallery — including a six-screen 4K walkthrough built with Emmy Award–winning underwater cinematographer Frazier Nivens.

Frazier Nivens (Ocean Imaging) · Frost Science Museum

3 INSTALLATIONS · 6 4K SCREENS · 7,000 SQ FT GALLERY

VIRTUAL PRODUCTION

Litewave LED Volume

An LED Volume for in-camera virtual production in St. Petersburg, Florida — 192 panels of HoloDeck 2.6i, VIVE Mars camera tracking, real-time Unreal Engine media. Pixel Rain runs the virtual-production side.

Litewave Media · Pixel Rain Digital (virtual-production partner)

192 LED PANELS · 4K OUTPUTS · 15 MIN FROM TAMPA

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