We elevate your film projects using the latest in-camera visual effect to create spectacular results. For almost a decade, our LED Volume at Litewave Studios has used the most advanced technology available to seamlessly integrate real and virtual worlds. Our award-winning team provides full-service production, including virtual sets, camera tracking, and real-time compositing to create ly beautiful visual effects.
Pixel Rain Digital’s work with in-camera visual effects (ICVFX) allows filmmakers to capture real-time visual effects directly on set, reducing the need for extensive post-production work. This approach not only saves time and budget but also provides directors with immediate visual feedback, ensuring that the creative vision is realized on the spot.
Our LED volume at Litewave Studios is a facility equipped with advanced technology to create seamless integrations of real and virtual environments. The LED volume features high-resolution panels that can display photorealistic backgrounds and environments, allowing actors to perform within fully immersive settings. This technology enhances the storytelling process by providing a realistic and interactive experience for both the cast and crew.
At Pixel Rain Digital, we offer a full suite of production services to support your film projects from concept to completion.
Our capabilities include:
We design and build custom virtual sets tailored to your specific needs, enabling the creation of diverse environments without the limitations of physical locations.
Our advanced camera tracking systems ensure precise alignment of virtual and real elements, maintaining consistency and realism in every shot.
We specialize in real-time compositing, allowing us to blend live-action footage with computer-generated imagery (CGI) seamlessly. This process enhances the visual impact and coherence of your film.
Want to see your vision brought life by our award-winning team? Contact us today to discuss your your next film project. Our team is excited to collaborate with you to make something magical that you and your audience will never forget.
PERMANENT INSTALLATION
A 3D projection-mapped mural inside Tampa’s 81Bay Brewing — a static painted wall by St. Petersburg artist Sebastian Coolidge brought to life with a living underwater scene. Fish swim across the wall. Permanent install.
Sebastian Coolidge (mural) · 81Bay Brewing Company · Pixel Rain Digital (projection mapping)
LIVE EVENT
A stage-front interactive Magic 8-Ball sphere — tablet passed around the crowd to roll the answer in real-time on stage. One of Pixel Rain’s earliest installations, built for Tampa’s flagship film festival.
Gasparilla International Film Festival · Pixel Rain Digital
LIVE EVENT
Pixel Rain created the content for the projection-mapped backdrop at The One Club’s Creative Week, the advertising and design industry’s flagship gathering in New York.
The One Club for Creativity · Integrated Visions (on-site activation) · Pixel Rain Digital (content)
LIVE EVENT
Pixel Rain produced the Yankees Media Day video shoot at George M. Steinbrenner Field — projection-mapped backdrops and Yankees logos reimagined in neon and marquee styling. Content went to YES Network broadcasts and in-stadium at-bat graphics.
New York Yankees · YES Network / Fox · Pixel Rain Digital (full creative)
BRAND ACTIVATION
Pixel Rain handled production for Mercedes-Benz’s experiential culinary series with Alicia Keys — two 50-foot LED dining tables, lighting design, and disguise media server operation across multiple editions.
Mercedes-Benz USA · Engine Shop · Czarnowski · Pixel Rain Digital
LIVE EVENT
A six-sided immersive room that brought live 360° travel to children who couldn’t leave the hospital. Software and space, built in two weeks. Four Cannes Lions.
Expedia · 180LA · All360 Media · Pixel Rain Digital · St. Jude
4 CANNES LIONS · 6 SIDED ROOM · 2 WEEKS
BRAND ACTIVATION
A 15-foot 360° projection cube that put guests inside The Macallan’s Speyside distillery — built once, deployed across five cities for the brand’s 200th anniversary. Pixel Rain designed the cube, built the software, and rolled it out globally.
The Macallan · M Booth · Pixel Rain Digital (production partner)
15 FT CUBE · 5 CITIES · 4D EXPERIENCE
PERMANENT INSTALLATION
Three interactive installations inside The Dive — Frost Science’s 7,000-square-foot immersive aquatic gallery — including a six-screen 4K walkthrough built with Emmy Award–winning underwater cinematographer Frazier Nivens.
Frazier Nivens (Ocean Imaging) · Frost Science Museum
3 INSTALLATIONS · 6 4K SCREENS · 7,000 SQ FT GALLERY
VIRTUAL PRODUCTION
An LED Volume for in-camera virtual production in St. Petersburg, Florida — 192 panels of HoloDeck 2.6i, VIVE Mars camera tracking, real-time Unreal Engine media. Pixel Rain runs the virtual-production side.
Litewave Media · Pixel Rain Digital (virtual-production partner)
192 LED PANELS · 4K OUTPUTS · 15 MIN FROM TAMPA