LIVE EVENT
Dream Adventures — Expedia × St. Jude
A six-sided immersive room that brought live 360° travel to children who couldn’t leave the hospital. Software, content, and space all built in-house. The campaign earned four Cannes Lions. Real-time interactive 360-degree immersive room — six-sided projection. Four Cannes Lions.
Children being treated at St. Jude Children’s Research Hospital couldn’t travel — so Expedia and 180LA set out to bring travel to them. Expedia sent employees with 360° cameras and live-streaming rigs to destinations the children chose, and beamed the footage, live, into an immersive room at the hospital.
What we built
Pixel Rain built the real-time software pipeline and the physical room. Live 360° camera feeds were wrapped around a sphere in software, translated into a four-camera projection, and mapped across the walls, floor, and ceiling of a six-sided immersive space — surrounding each child in the destination as it happened, in real time. It was the first time 360° filming, projection mapping, and live streaming were combined into a single live experience. We delivered the whole thing — pipeline and build — in a two-week sprint.
The destinations
Four children, each matched to a dream: running with wild horses in Córdoba and Talampaya, Argentina; playing with monkeys at Monkey Jungle in Miami; swimming the Great Maya Reef in Playa del Carmen; and a dinosaur fossil dig.
Recognition
Four Bronze Cannes Lions (Outdoor, Health ×2, Entertainment), The One Show, D&AD, and ALSAC’s Spirit of St. Jude Award for Innovation.
By the numbers
4
CANNES LIONS
6
SIDED ROOM
2
WEEKS
Partners
Expedia · client.
180LA · lead agency.
All360 Media · co-production.
Pixel Rain Digital · software + build.
St. Jude Children’s Research Hospital · beneficiary.
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