LIVE EVENT
IndyCar — Firestone Grand Prix of St. Petersburg
Projection-mapped live-event activation for the Firestone Grand Prix of St. Petersburg — the IndyCar Series championship season opener that takes over the St. Pete waterfront every spring. Multi-year engagement, executed through The Dalí Museum’s relationship with the race. Multi-year real-time interactive activation work for the Firestone Grand Prix of St. Petersburg.
The Firestone Grand Prix of St. Petersburg is the championship season opener of the IndyCar Series. The race takes over downtown St. Petersburg every spring, with a temporary street circuit running through the waterfront district. The Dalí Museum — in the same district — is a creative partner on the race weekend; Pixel Rain produced the projection-mapped activation through that relationship.
Race-weekend facade activation
Large-format projection-mapped animation on a downtown building wall during the Friday-night race-weekend kickoff — series brand marks, driver portrait composites, championship motion graphics. The content was built to read clearly to standing crowds at street level under downtown lighting conditions.
Recurring engagement
The engagement repeated for a second year Series content + race-weekend logistics + downtown street-context all dialed in.
The Dalí Museum relationship
The Dalí Museum is a foundational Pixel Rain client — the Cloud Room, AR Portal, façade activations, and ongoing technology advisor role all live there. The museum has been the connecting tissue for the IndyCar work as well.
By the numbers
SEASON OPENER
FIRESTONE GP
ST. PETE
WATERFRONT CIRCUIT
IndyCar
SERIES OPENER
Partners
IndyCar / Verizon IndyCar Series · client (St. Petersburg Grand Prix).
The Salvador Dalí Museum · relationship origin / creative partner.
Pixel Rain Digital · projection-mapped activation, content, on-site execution.
