VIRTUAL PRODUCTION

Virtual Production — The LED Volume at Litewave Studios

An LED Volume for in-camera virtual production in St. Petersburg, Florida — 192 panels of HoloDeck 2.6i, VIVE Mars camera tracking, and real-time Unreal Engine media. Pixel Rain is the virtual-production partner.

Pixel Rain is the virtual production partner at Litewave Studios — a working LED Volume in St. Petersburg, Florida that fuses real and virtual worlds in-camera. Actors perform in front of a wall of LED rather than a green screen, with the virtual environment rendered live and tracked to the camera, so what the lens sees is what ends up on screen. Productions have shot on the stage continuously since 2022.

The stack

192 panels of HoloDeck 2.6i with PantaBlack V4 high-contrast LED. VIVE Mars for camera tracking. Aximetry for media serving and processing. Unreal Engine and disguise for real-time set extension, AR overlay, and lens calibration. Pixel Rain owns the camera-tracking system and the GPU server that drive the volume.

What we do

We operate the virtual-production side of the stage — integrating the LED wall, camera tracking, and real-time media into a single gen-locked pipeline, so productions can shoot final-pixel environments in-camera. Real-time set extension, in-camera visual effects, and virtual sets, on a stage fifteen minutes from Tampa.

By the numbers

192

LED PANELS

4K

OUTPUTS

15 MIN

FROM TAMPA

Partners

Litewave Media · stage operator, studio.
Pixel Rain Digital · virtual-production partner.

Related work

LIVE EVENT

Dream Adventures

BRAND ACTIVATION

The Macallan Cube

Pixel Rain Digital's 320-foot projection-mapped treasure chest down the side of Tampa's Rivergate Tower for the City of Tampa's New Year's Eve 2019/2020 'New Yarrgh's Eve Booty Drop' celebration

LIVE EVENT

City of Tampa

A 320-foot projection-mapped treasure chest down Tampa’s Rivergate Tower for New Year’s Eve 2019. Featured on Good Morning America the next morning. The City invited Pixel Rain back for 2020; COVID cancelled the follow-up.

City of Tampa · Tampa Downtown Partnership · Pixel Rain Digital (production)

PERMANENT INSTALLATION

Dollar General HQ — Hall of Values

Five permanent interactive installations in Dollar General’s Hall of Values lobby exhibit — touchscreen projection map of the US store network, an interactive recipe book maker, a touchscreen quiz, and multimedia video interactives covering brand history and values. Built with Creative Arts Unlimited.

Dollar General Corporation · Creative Arts Unlimited · Pixel Rain Digital (software design, build, integration)

BRAND ACTIVATION

Magnolia Pictures — Wagner Family

Bespoke projection-mapped multi-tier wedding cake. Custom content per tier; the cake itself became the screen. A unique craft project for the Wagner family.

Magnolia Pictures · Wagner family · Pixel Rain Digital (content + projection mapping)

PERMANENT INSTALLATION

The Dalí Museum

Multi-piece, multi-year relationship with The Salvador Dalí Museum in St. Petersburg. Cloud Room (4-wall immersive). AR Portal. Spiral-staircase carousel. Magritte & Dalí façade activation. Annual Sueños De Dalí. Ongoing technology advisor.

The Salvador Dalí Museum · Pixel Rain Digital (design, build, ongoing advisor)

LIVE EVENT

Saks Fifth Avenue Holiday

Projection-mapped façade animation across the Saks Fifth Avenue flagship in Manhattan during the holiday season. Pixel Rain provided the projection content; Integrated Visions activated on-site.

Saks Fifth Avenue · Integrated Visions · Pixel Rain Digital (projection content)

PERMANENT INSTALLATION

Corvette Museum — Cave-In!

A 1,000-square-foot walk-in recreation of the 2014 Skydome sinkhole at the National Corvette Museum. Six short-throw projectors, sculpted foam-and-paint cave walls. Built in Florida with Creative Arts Unlimited (Pinellas Park).

National Corvette Museum · Creative Arts Unlimited · Pixel Rain Digital (projection mapping, show control)

1,000 SQ FT · 6 PROJECTORS · 2016 OPEN

LIVE EVENT

IndyCar — Firestone Grand Prix of St. Petersburg

Projection-mapped activation for the Firestone Grand Prix of St. Petersburg — the IndyCar Series championship season opener. Multi-year engagement through The Dalí Museum.

IndyCar / Verizon IndyCar Series · The Salvador Dalí Museum · Pixel Rain Digital (projection + content)

2 GP · ST. PETE TAMPA BAY · IndyCar OPENER

PERMANENT INSTALLATION

81Bay Brewing × Sebastian Coolidge

A 3D projection-mapped mural inside Tampa’s 81Bay Brewing — a static painted wall by St. Petersburg artist Sebastian Coolidge brought to life via a real-time Unity backend. Likely one of the first projection-mapped murals to use a real-time game engine.

A 3D projection-mapped mural inside Tampa’s 81Bay Brewing — a static painted wall by St. Petersburg artist Sebastian Coolidge brought to life via a real-time Unity backend. Likely one of the first projection-mapped murals to use a real-time game engine.

LIVE EVENT

Gasparilla International Film Festival

A stage-front interactive Magic 8-Ball sphere — tablet passed around the crowd to roll the answer in real-time on stage. One of Pixel Rain’s earliest installations, built for Tampa’s flagship film festival.

Gasparilla International Film Festival · Pixel Rain Digital

LIVE EVENT

The One Club — Creative Week

Pixel Rain created the content for the projection-mapped backdrop at The One Club’s Creative Week, the advertising and design industry’s flagship gathering in New York.

The One Club for Creativity · Integrated Visions (on-site activation) · Pixel Rain Digital (content)

LIVE EVENT

New York Yankees — Media Day

Pixel Rain produced the Yankees Media Day video shoot at George M. Steinbrenner Field — projection-mapped backdrops and Yankees logos reimagined in neon and marquee styling. Content went to YES Network broadcasts and in-stadium at-bat graphics.

New York Yankees · YES Network / Fox · Pixel Rain Digital (full creative)

BRAND ACTIVATION

Mercedes-Benz "The Table"

Pixel Rain handled production for Mercedes-Benz’s experiential culinary series with Alicia Keys, across multiple editions. Engine Shop and Czarnowski are publicly credited as agency partners.

Mercedes-Benz USA · Engine Shop · Czarnowski · Pixel Rain Digital

Dream Adventures immersive room at St Jude

LIVE EVENT

Dream Adventures — Expedia × St. Jude

A six-sided immersive room that brought live 360° travel to children who couldn’t leave the hospital. Software and space, Four Cannes Lions.

Expedia · 180LA · All360 Media · Pixel Rain Digital · St. Jude

4 CANNES LIONS · 6 SIDED ROOM · 2 WEEKS

BRAND ACTIVATION

The Macallan Distillery Experience

A 15-foot 360° projection cube. Pixel Rain self-activated both NYC installations (Grand Central + Brooklyn) and shipped cube units to Denver, Mexico City, Shanghai, and Seoul with on-site support. Built once, deployed across six markets.

The Macallan · M Booth · Pixel Rain Digital (production partner)

15 FT CUBE · 5 CITIES · 4D EXPERIENCE

The Dive at Frost Science Museum

PERMANENT INSTALLATION

Frost Science Museum — The Dive

Three interactive installations inside The Dive — Frost Science’s 7,000-square-foot immersive aquatic gallery — including a six-screen 4K walkthrough built with Emmy Award–winning underwater cinematographer Frazier Nivens.

Frazier Nivens (Ocean Imaging) · Frost Science Museum

3 INSTALLATIONS · 6 4K SCREENS · 7,000 SQ FT GALLERY

VIRTUAL PRODUCTION

Litewave LED Volume

An LED Volume for in-camera virtual production in St. Petersburg, Florida — 192 panels of HoloDeck 2.6i, VIVE Mars camera tracking, real-time Unreal Engine media. Pixel Rain runs the virtual-production side.

Litewave Media · Pixel Rain Digital (virtual-production partner)

192 LED PANELS · 4K OUTPUTS · 15 MIN FROM TAMPA

Virtual Production — The LED Volume at Litewave Studios