VIRTUAL PRODUCTION

Virtual Production — The LED Volume at Litewave Studios

An LED Volume for in-camera virtual production in St. Petersburg, Florida — 192 panels of HoloDeck 2.6i, VIVE Mars camera tracking, and real-time Unreal Engine media. Pixel Rain is the virtual-production partner.

At Litewave Studios we run an LED Volume that fuses real and virtual worlds in-camera — the same class of stage used in high-end episodic and feature virtual production. Actors perform in front of a wall of LED rather than a green screen, with the virtual environment rendered live and tracked to the camera, so what the lens sees is what ends up on screen.

The stack

192 panels of HoloDeck 2.6i with PantaBlack V4 high-contrast LED. VIVE Mars for camera tracking. Aximetry for media serving and processing. Unreal Engine and disguise for real-time set extension, AR overlay, and lens calibration. Pixel Rain owns the camera-tracking system and the GPU server that drive the volume.

What we do

We operate the virtual-production side of the stage — integrating the LED wall, camera tracking, and real-time media into a single gen-locked pipeline, so productions can shoot final-pixel environments in-camera. Real-time set extension, in-camera visual effects, and virtual sets, on a stage fifteen minutes from Tampa.

By the numbers

192

LED PANELS

4K

OUTPUTS

15 MIN

FROM TAMPA

Partners

Litewave Media · stage operator, studio.
Pixel Rain Digital · virtual-production partner.

PERMANENT INSTALLATION

81Bay Brewing × Sebastian Coolidge

A 3D projection-mapped mural inside Tampa’s 81Bay Brewing — a static painted wall by St. Petersburg artist Sebastian Coolidge brought to life with a living underwater scene. Fish swim across the wall. Permanent install.

Sebastian Coolidge (mural) · 81Bay Brewing Company · Pixel Rain Digital (projection mapping)

LIVE EVENT

Gasparilla International Film Festival

A stage-front interactive Magic 8-Ball sphere — tablet passed around the crowd to roll the answer in real-time on stage. One of Pixel Rain’s earliest installations, built for Tampa’s flagship film festival.

Gasparilla International Film Festival · Pixel Rain Digital

LIVE EVENT

The One Club — Creative Week

Pixel Rain created the content for the projection-mapped backdrop at The One Club’s Creative Week, the advertising and design industry’s flagship gathering in New York.

The One Club for Creativity · Integrated Visions (on-site activation) · Pixel Rain Digital (content)

LIVE EVENT

New York Yankees — Media Day

Pixel Rain produced the Yankees Media Day video shoot at George M. Steinbrenner Field — projection-mapped backdrops and Yankees logos reimagined in neon and marquee styling. Content went to YES Network broadcasts and in-stadium at-bat graphics.

New York Yankees · YES Network / Fox · Pixel Rain Digital (full creative)

BRAND ACTIVATION

Mercedes-Benz "The Table"

Pixel Rain handled production for Mercedes-Benz’s experiential culinary series with Alicia Keys — two 50-foot LED dining tables, lighting design, and disguise media server operation across multiple editions.

Mercedes-Benz USA · Engine Shop · Czarnowski · Pixel Rain Digital

Dream Adventures immersive room at St Jude

LIVE EVENT

Dream Adventures — Expedia × St. Jude

A six-sided immersive room that brought live 360° travel to children who couldn’t leave the hospital. Software and space, built in two weeks. Four Cannes Lions.

Expedia · 180LA · All360 Media · Pixel Rain Digital · St. Jude

4 CANNES LIONS · 6 SIDED ROOM · 2 WEEKS

BRAND ACTIVATION

The Macallan Distillery Experience

A 15-foot 360° projection cube that put guests inside The Macallan’s Speyside distillery — built once, deployed across five cities for the brand’s 200th anniversary. Pixel Rain designed the cube, built the software, and rolled it out globally.

The Macallan · M Booth · Pixel Rain Digital (production partner)

15 FT CUBE · 5 CITIES · 4D EXPERIENCE

The Dive at Frost Science Museum

PERMANENT INSTALLATION

Frost Science Museum — The Dive

Three interactive installations inside The Dive — Frost Science’s 7,000-square-foot immersive aquatic gallery — including a six-screen 4K walkthrough built with Emmy Award–winning underwater cinematographer Frazier Nivens.

Frazier Nivens (Ocean Imaging) · Frost Science Museum

3 INSTALLATIONS · 6 4K SCREENS · 7,000 SQ FT GALLERY

VIRTUAL PRODUCTION

Litewave LED Volume

An LED Volume for in-camera virtual production in St. Petersburg, Florida — 192 panels of HoloDeck 2.6i, VIVE Mars camera tracking, real-time Unreal Engine media. Pixel Rain runs the virtual-production side.

Litewave Media · Pixel Rain Digital (virtual-production partner)

192 LED PANELS · 4K OUTPUTS · 15 MIN FROM TAMPA

Virtual Production — The LED Volume at Litewave Studios