ART MUSEUM
The Dalí Museum — Cloud Room + AR Portal
A four-wall, ceiling, and floor immersive Cloud Room plus an AR walk-into-the-painting portal at the Salvador Dalí Museum in St. Petersburg. Multi-year, multi-piece relationship with an ongoing consulting role. Real-time interactive Cloud Room and AR portal running daily in a major art museum.
A four-wall, ceiling, and floor immersive Cloud Room plus an AR walk-into-the-painting portal at the Salvador Dalí Museum in St. Petersburg. Multi-year, multi-piece relationship with an ongoing consulting role.
The Cloud Room
A four-wall immersive cloud environment with cloud imagery projected across the walls, ceiling, and floor. Cotton-cloud sculptural elements hang from above to extend the projection into physical space. Built to anchor the museum’s Magritte & Dalí special exhibit — both artists used clouds as a recurring surrealist motif. The Cloud Room was the Dalí Museum’s first foray into immersive work — a very successful exhibit during its run.
The AR Portal — Surreal Selfie
Two AR portal pieces — visitors stand at the portal and are composited into Magritte’s The Son of Man (the bowler-hat-and-apple piece) and into Dalí works, with selfie-friendly capture. Both pieces were acquired by the Dalí Museum for its permanent archive.
Multi-piece, multi-year
Beyond the Cloud Room and the AR Portals, Pixel Rain projection-mapped the museum’s entrance façade as the Arc de Triomphe de l’Étoile and installed an infinitely looping carousel in the bottom of the museum’s iconic spiral staircase — both were one-night event pieces, not permanent installs. Plus the annual Sueños De Dalí event night. Plus an ongoing technology-advisor role.
By the numbers
4-WALL
CLOUD ROOM
ACQUIRED
AR PORTALS
MULTI-YEAR
RELATIONSHIP
Partners
A four-wall, ceiling, and floor immersive Cloud Room plus an AR walk-into-the-painting portal at the Salvador Dalí Museum in St. Petersburg. Multi-year, multi-piece relationship with an ongoing consulting role.
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