Pixel Rain Digital provided animated content for Saks 5th Avenue’s annual projection mapped holiday celebration. Integrated Visions, the production company at the lead of this project, used an array of 26k lumen barco projectors to illuminate the building against the busy New York background. They also created the fantastic video for the building, which we were happy to assist them with. We created the animated marquee assets for the project. 25 million people witnessed this projection mapping, making it one of the most viewed projection mapping projects at the time.